Wilf Friedrich

Representative Cognition Clients:


407 ETR

Sigma Systems

Ontario Power Authority


Past Life In-House:

Hewlett-Packard (Canada), Region Counsel

Sun Life Assurance Company of Canada, Legal Counsel

TD Bank Financial Group, Managing Counsel – TD Visa

Newstar Solutions, General Counsel and Secretary

Past Life Law Firm:

Blake, Cassels & Graydon LLP

Legal Superpowers:

Wilf is a commercial lawyer with extensive experience in the information technology area. He acts for both acquirers and providers of software, hardware and related services. He has also practiced in the financial services and marketing areas.

Alter Ego:

Before taking the legal world by storm, Wilf grew up from humble beginnings in the “City of Champions” – Edmonton, Alberta. With his beloved Oilers and Eskimos two time zones away, he has been relegated to cheering for the Toronto teams EXCEPT for the Leafs.


LL.B., University of Ottawa (1984)
B.Sc., University of Alberta (1978)